MarketMan is a serious tool. For a serious chain.
- Price
- Free up to 10 staff · Pro €19/month · Ultra €39/month (excl. VAT)
- Start
- Every new venue gets 30 days of Ultra, no card
- Contract
- None — cancel any month, no setup fee
- Dimona
- Export to your payroll office (no direct declaration)
- Who it’s for
- Cafés, restaurants, bars, hotels — and any team that works in shifts
First the fair words: MarketMan is not a bad product. It runs in thousands of US restaurants, the POS integrations work, the recipe costing is solid, and if you have three or four sites with chefs who count weekly, you get real control over your food cost. For that type of operator it does what it is supposed to do.
But MarketMan is built for a different weight. From $199 a month for Starter, $249 for Growth, plus roughly $1500 setup, an annual contract and a 60-day cancellation notice. For a café or brasserie that just wants to know on Sunday evening which beers to reorder, that is a different kind of business.
What SuperHoreca deliberately does not do
No live stock counts. No recipe costing. No automatic COGS calculation. No invoice OCR. No POS integration that you maintain every week. If you need all of that you are a chain and SuperHoreca is too small for you.
What we do: your staff flag products that are running out via the app, you get a list grouped by supplier, and one click sends the orders to the right email addresses. No counting, no cost price, no module telling you your margin is slipping. Just the order that needs to go out.
A price without a call, a contract without a lock-in
At MarketMan you have to book a demo to get a quote, and the base price on their site is in dollars: $199 or $249 per month. That is roughly €185 to €230, plus setup, plus an annual contract with 60 days notice. Reviews on Capterra and Trustpilot also report that cancelling is not always smooth.
At SuperHoreca: free up to 10 staff, €19 a month for Pro, €39 for Ultra with multiple venues. On the page, monthly cancellation, no setup fee. That is not an attack on MarketMan. It is a different customer: one café in Antwerp that does not want to wait 60 days to stop a subscription.
What it looks like
Pricing comparison, no asterisks
Pricing pulled straight from their public pricing page (verified May 2026).
| What you get | MarketMan | SuperHoreca |
|---|---|---|
| Starting price | €185/moFrom $199/mo (Starter) | €0 (up to 10 staff) · Pro €19/mo · Ultra €39/mo |
| Free tier | ||
| Setup fee | €1500 | None |
| Contract | Annual contract | Monthly or annual |
| Demo required for pricing | ||
| Email orders to suppliers | ||
| Supplier directory | ||
| Per-supplier product catalog | ||
| Live stock levels | Par level + last count per product; a delivery adds, a recount sets. No POS depletion. | |
| Recipe costing / food cost | ||
| Order history | ||
| Multi-venue | ||
| Staff flag products themselves |
Questions we get a lot
Does SuperHoreca do recipe costing like MarketMan?
No. We do not calculate cost per dish and we do not track margins. If you want to manage food cost to the cent, MarketMan or Apicbase is a better fit. SuperHoreca serves venues that just want to send their orders without counting every week.
Can my staff flag products themselves?
Yes. That is exactly what the staff app is for. A kitchen hand who notices the olive oil is low opens the app and flags it. You see it in your order list, grouped by supplier. No training, no separate module.
What if later I do want stock management?
There is a light stock loop now: per product you set a par level and track what is on hand — a delivery adds to it at check-in, a recount sets the number, and “fill to full” builds your next order. What is not in there is depletion from sales: without a till connection the app cannot know what left the shelf. If you want real stock valuation and COGS, you have outgrown SuperHoreca and MarketMan, Apicbase or a POS-connected tool makes sense. We will not bolt on half a module to keep you.
A MarketMan demo runs 45 minutes and ends with a quote. Opening a SuperHoreca account takes two minutes and ends with your first order list. Try it, free up to 10 staff, and decide later whether you need more.
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